Qualitative Expertise - Research Excellence - Market Research for Pharma - Thomas Gleissner

Establishing Values, Beliefs and Motivations is at the core of what we do and our approaches seek to uncover these from both patient and HCP perspectives

HOW?

• Traditional approaches
Indepth Interviews
Duos and trios
Group discussions (extended workshops, Ideation)

• Online
Communities
Web assist IDIs
Focus groups

•  Ethnographic research
Observation in home

•  Observation of field representatives