Usability Research - Research Excellence - Market Research for Pharma - Thomas Gleissner

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Usability Research

What we do ...


One of our specialisms is centred around medical devices from both a development and handling perspective. We work with our clients whether they be designers or medical companies to create user friendly equipment that meets a need. We not only research aspects of the design and use but also

  • The information leaflets that accompany them

  • Drug packaging


We are able to do this by:

  • reviewing real world situations

     - mystery shopping scenarios for the development of recommendations for improvement
     
- visiting therapy clinics to find sufferers to test the devices (or gain ideas for improvement)

  • Participant observation (Sales rep visits and pharmacies situations)

  • Ethnographic approaches (diary studies, inhome-tests with patients)




 
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