Quantitative Approaches - Research Excellence - Market Research for Pharma - Thomas Gleissner

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Quantitative Approaches

What we do ...

We are able to utilise our quantitative expertise to supplement qualitative projects or provide robust data to underpin business decisions.

We focus the following methods:

• CATI, CAPI, Face to face, online

• Panel approaches (based on specially recruited panelists or with access to existing online panels)

• Mix of research tools and methodologies

• Multivariate analysis techniques (conjoint, factor and cluster analysis)


 
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